Until The Last Child: Adopted Ads
In Canada, more than 30,000 foster kids are stuck in temporary government care. It’s a heartbreaking statistic that Until The Last Child (UTLC) is fighting to change. But to do so, they need corporate Canada’s support. To get the word out, we borrowed ads because we couldn’t afford our own and sent them to each brand’s CEO. The project was a success and UTLC is in talks with 29% of the brands we contacted.
Featured in Contagious Magazine
Phase 2
After the campaign’s initial success, Until The Last Child wanted to contact more brands, so we simplified our idea and sent personalized postcards to as many CEOs as possible.
