Target: Best Year Ever

 

Target Canada wanted to become the one-stop shop for all things back to campus – which meant talking to a consumer group that doesn't usually listen to anyone who isn't one of them.

 

We created over 20 pieces of unique content to be shared on Target Canada's social channels – made entirely of the retailer's products – that we shopped for, scripted, built and shot ourselves.

Here is some of that content:

 

ESSENTIALS Intro

SPACE Intro

 

STYLE

BTC-STYLE-Besties_670.jpg
BTC-STYLE-Red_670.jpg
 

TECH

BTC-TECH-Popcorn_670.jpg
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Jack Astor's birthday card